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Your Digital Communications Officer Role:
The Digital Communications Officer is responsible for ongoing community management and maintaining/growing our clients’ brand level social media presence across multiple brand outposts (which can include Facebook, Twitter, Instagram, YouTube, blogs and other developing social media channels relevant to our company’s communications strategy) via organic and paid social activity. The role is responsible for planning, scheduling and implementing content marketing programmes which increases brand awareness with clients’ core target markets through the effective use of social media channels. This will include developing and implementing content marketing campaigns relative and appropriate to the channel being used, monitoring social media channels to respond appropriately to posts / comments, and identifying issues that require escalation.

Key Accountabilities:

As our Digital Communications Officer, your required daily assignments will include, but are not limited to, the following:

  • Collaborate with the Managing Director to develop creative and engaging social media strategies 
  • Manage the day-to-day handling of all social media channels for rostered clients such as LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube (among others), adapting content and copy to suit different channels 
  • Regularly liaise with clients via telephone, email, conference calls by way of production meetings
  • Performing data audits on social media presences for new clients.
  • Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite and Asana, including liaising with company graphic designers, photographer(s), videographer(s) to execute various visual deliverables
  • Utilize Canva to create standard artwork as required
  • Create engaging multimedia copy across multiple platforms that will require copy-editing of both text and graphics.
  • Provide live-blogging updates on clients’ social media for special events (this can happen online or in person, depending on assignment need).
  • Develop, launch and manage new competitions and campaigns that promote the clients’ organisation and brands
  • Maintain the Chambers Media Solutions company social media accounts on Facebook, Twitter, LinkedIn and Instagram and minor changes to website (such as forwarding press releases to webmaster).
  • Set radar and establish outreach and form key relationships with influencers across the social media platforms for future collaborations.
  • Undertake audience research
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Report on social media platform performance using tools such as Google Analytics and Facebook Insights at the end of every monthly cycle.
  • Research, scout and evaluate the latest trends and techniques on social media in order to find new and better ways of measuring social media activity.
  • Analyse competitor activity
  • Set monthly targets to increase brand awareness and increase customer engagement for clients
  • Manage paid-advertising budgets for social media activities as necessary.

Company Expectations:

  • This is an Independent Contractor position with a Public Relations Agency for a recurring retainer for 40 hours per month. You’re likely to find the role challenging but rewarding, as social media and the wider digital marketing industry is an ever-changing and fast-paced sector. The workload can be very voluminous in nature.
  • You will work remotely and will be required to attend weekly production meetings (usually on Mondays from 10am).
  • Depending on the season, you may sometimes be required travel to meet clients with the Managing Director or attend relevant events for live blogging purposes. We make best efforts to give at least 1 week’s notice ahead of any required mobility needs.
  • Flexible working patterns is required. This is especially the case when we have clients in crisis that requires special social media attention.

Traits and Skills:

As a DCO, here are some guides to your skill set:

  • Must possess a good understanding of the social media landscape end-to-end
  • Maintain a professional approach at all times (team player)
  • Manage work effectively and deliver to deadlines (internal / external)
  • Work with other staff effectively to help maximize team outputs
  • Awareness/topline understand of other Marketing Communications disciplines
  • A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques. Storytelling forms the basis of what makes Chambers Media Solutions an excellent and preferred industry choice.
  • Knowledge and understanding of algorithms and search engine optimization (SEO) is required.
  • Creative skills for contributing new and innovative ideas
  • Strong communication and people skills for articulating ideas to colleagues and clients
  • Excellent team working, collaboration and networking skills
  • Sharp organizational skills, with the capacity to prioritize and work across multiple platforms
  • Proficient client and campaign management skills
  • The ability to work well under pressure to meet deadlines
  • Skills in data analysis and interpreting statistics.
  • Online community management and customer service skills to strike the balance between visibility and stimulating direct discussion with potential and actual customers
  • An eye for detail and the ability to work accurately and quickly
  • Using motivation, dexterity, and commitment to think ahead of the curve!
  • Highly creative and collaborative
  • Data literate with excellent written, verbal, and interpersonal communication skills

Qualifications and Experience:

With Chambers Media Solutions, attention to detail is mandatory, and you must have the drive and hunger for excellence, as our company prides itself on the tenets of integrity, quality and longevity. The ideal candidate possesses a knowledge base that includes the following:

  • Data literate with excellent written, verbal, and interpersonal communication skills
  • A minimum of 2-3 years’ experience in relevant digital, marketing, or communications role
  • A Bachelor’s Degree in Marketing, Communications, Public Relations or a related field is an asset but not required
  • Proven ability to manage social media assets and run social media campaigns
  • Experience writing copy for websites and online channels
  • Demonstrated experience planning and executing digital content marketing campaigns
  • Familiarity with MS Office Suite
  • Proficient with Canva
  • Experience working with Content Management Systems
  • Experience working with Google Analytics

Some cross-industry career experience that enhances suitability for the Digital Communications Officer Role may include:

  • Public relations
  • Media and communications
  • Advertising
  • Business management
  • Journalism
  • Marketing (particularly digital marketing)
  • Media and Communications

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